Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
BeerNew Packages

Tröegs Independent Brewing adds seasonal variety packs

By Staff Beverage Industry
Troegs Variety Packs
(Image courtesy of Tröegs Independent Brewing)
November 28, 2025

Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season. 

The focal point of this 12-pack is Tröegs’ iconic holiday ale, Mad Elf. Brewed with five varieties of cherries and Pennsylvania wildflower honey, this beer helped put the Hershey, Pa.-based brewery on the craft beer map, the company says. 

Joining Mad Elf this year are three beers exclusive to the pack: Naked Elf, a stripped-down version of Mad Elf without the cherries, honey, and chocolate malt; Mad Dreams, a fusion of Mad Elf and year-round favorite DreamWeaver Wheat; and for the first time ever in cans, Chocolate Elf, a blend of Mad Elf and Grand Cacao Chocolate Stout. 

“This pack is all about celebrating with family and friends,” sais Tröegs co-founding brother Chris Trogner in a statement. “It’s got all the flavors of the season wrapped up in one convenient box.” 

For IPA lovers, Tröegs also offers its rotating Perpetual Exploration variety 12-pack. The current pack for winter includes four hoppy offerings: Perpetual IPA; the year-round Graffiti Highway IPA and its counterpart Graffiti Highway Double IPA; and Tröegs’ longest-running seasonal beer, Blizzard of Hops Winter IPA.

Both variety packs are available now at Tröegs Brewery and across its entire distribution footprint.


KEYWORDS: craft beer holiday beverages seasonal beer variety pack

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Founder's Brewing Co. expands to 15-packs of craft beer for same price as 12-packs

    See More
  • Charter Oak

    Redesigned labels, variety packs featured in new packages

    See More
  • Onda_4Pack_900.jpg

    Onda Tequila Seltzer adds 4-packs for tropical flavors

    See More

Related Directories

  • Krones Inc.

    Every day, millions of bottles, cans and PET containers run through a Krones line. As a supplier of complete systems, Krones provides beverage and food producers all over the world with complete processing and production lines, individual machines, IT solutions, and 24/7 aftermarket support.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing