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BeerNew Packages

Tröegs Independent Brewing adds seasonal variety packs

By Staff Beverage Industry
Troegs Variety Packs
(Image courtesy of Tröegs Independent Brewing)
November 28, 2025

Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season. 

The focal point of this 12-pack is Tröegs’ iconic holiday ale, Mad Elf. Brewed with five varieties of cherries and Pennsylvania wildflower honey, this beer helped put the Hershey, Pa.-based brewery on the craft beer map, the company says. 

Joining Mad Elf this year are three beers exclusive to the pack: Naked Elf, a stripped-down version of Mad Elf without the cherries, honey, and chocolate malt; Mad Dreams, a fusion of Mad Elf and year-round favorite DreamWeaver Wheat; and for the first time ever in cans, Chocolate Elf, a blend of Mad Elf and Grand Cacao Chocolate Stout. 

“This pack is all about celebrating with family and friends,” sais Tröegs co-founding brother Chris Trogner in a statement. “It’s got all the flavors of the season wrapped up in one convenient box.” 

For IPA lovers, Tröegs also offers its rotating Perpetual Exploration variety 12-pack. The current pack for winter includes four hoppy offerings: Perpetual IPA; the year-round Graffiti Highway IPA and its counterpart Graffiti Highway Double IPA; and Tröegs’ longest-running seasonal beer, Blizzard of Hops Winter IPA.

Both variety packs are available now at Tröegs Brewery and across its entire distribution footprint.


KEYWORDS: craft beer holiday beverages seasonal beer variety pack

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