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GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok

December 20, 2019

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.

Celsius accelerates growth in convenience store channel

October 12, 2019

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CELSIUS beverages now are available in 3,245 new doors within the convenience store channel including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.

Monster Beverage announces quarterly results

Net sales increased 8.7 percent

September 25, 2019

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Monster Beverage Corp., Corona, Calif., reported financial results for three- and six-months, which ended June 30.

Sunshine Sparkling Energy Waters

September 24, 2019

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Sunshine Beverages announced the launch of its zero sugar, zero calorie line of Sparkling Energy Waters.

Celsius advances national DSD distribution network

Distribution network now includes more than 50 DSD partners

August 13, 2019

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Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

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In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

MATI Energy

July 25, 2019

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MATI Energy launched its self-titled line of craft-brewed organic energy drinks.

YOLO Shots: CBD-Infused Caffeine Shots

July 23, 2019

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Sunday Scaries launched YOLO Shots, a line of CBD-infused caffeine shots.

G Fuel launches new pack size

16-ounce cans available nationwide

July 16, 2019

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New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.

VPX Sports Bang Energy Drink - Beverage Industry

2019 State of the Beverage Industry: Energy drinks maintain competitive edge

Flavor combinations, natural ingredients contribute to double-digit growth

July 15, 2019

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Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

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Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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2020 January

The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!

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