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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Trend articles, new products and news related to energy drinks and shots.
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ARTICLES

Monster Energy Ultra Gold

Monster Energy Ultra Gold

February 8, 2021
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Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. 


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5-Hour Energy Getting Stuff Done

5-hour ENERGY kicks off Getting Stuff Done Day on Feb. 6

Fans can win a share of $100,000 in largest instant win promotion
February 1, 2021
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To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.


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Monster Energy Ultra Gold

Monster Energy Ultra adds Gold variety to lineup

Pineapple flavor available nationwide
January 27, 2021
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Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold.


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Zoa

Multi-faceted team of innovators announce launch of new energy drink

ZOA backed by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman
January 11, 2021
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A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.


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X2 Performance Drink

X2 Performance Drinks

December 29, 2020
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NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.


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GOAT Fuel Energy Drink

G.O.A.T. Fuel partners with GNC

Energy drink developed by NFL Hall of Famer Jerry Rice
December 28, 2020
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G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.


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Red Bull Arctic Berry

Red Bull Winter Edition Arctic Berry

November 20, 2020
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Red Bull released its Winter Edition Arctic Berry.


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Monster Mango Loco

Nielsen honors Monster Energy’s Juice Monster Mango Loco as Breakthrough Innovator

Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020
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Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 


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Triton

7-Eleven expands private-label beverage portfolio with new energy drink

Triton available in 3 varieties, features L-Theanine
October 15, 2020
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7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.


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Monster and RISK

Monster Energy, Street Artist RISK partner for ‘Khaotic’ giveaway

Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
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Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.


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