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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Trend articles, new products and news related to energy drinks and shots.
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ARTICLES

Rockstar_FuelYourDrive.png

Rockstar Energy to give away $50,000 to fuel Memorial Day travels

First 1,000 participants in ‘Fuel Your Drive’ promotion will receive up to $50 cash back
May 23, 2023
2 Comments

Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.


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VivaStix.png

VivaStix Instant Energy + Electrolytes

May 5, 2023
One Comment

VivaStix, a new health-science nutrition and wellness company, announced the launch of its newest product: VivaStix Instant Energy + Electrolytes.


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5hourTidalTwist_900.jpg

5-hour ENERGY releases limited-edition tropical variety

Tidal Twist sold exclusively at participating 7-Eleven, Speedway stores
April 17, 2023
7 Comments

Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.


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PepsiCoJuntosCrecemos.jpg

PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition

New edition to focus on Hispanic-owned food and beverage businesses
April 10, 2023
3 Comments

PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.


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RedBullSummerJuneberry_900.jpg

Red Bull Summer Edition Juneberry rolls out in time for summer

Limited-edition drink also available in slush form at select SONIC restaurants
April 3, 2023
6 Comments

Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.


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Ghost Energy
Up Close With

How GHOST ENERGY found success through transparency

Collaborations help drive innovations with energy brand
Chloe Alverson
Chloe Alverson
March 20, 2023
4 Comments

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.


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RiotEnergy_SierraNevada_900.jpg

Sierra Nevada takes minority stake in RIOT Energy

March 9, 2023
2 Comments

RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package RIOT Energy products at its new 85,000-square-foot facility, CanDo Innovation Center, which is slated to begin operations this summer.


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Pressed_BeautyShot.png

Pressed Beauty Shot

March 9, 2023
2 Comments

Pressed, a cold-pressed juice and plant-based treats brand, announced expanding its shot offerings with the launch of Beauty Shot.


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Ghost_CherryLimeade.png

Ghost Energy Cherry Limeade

February 13, 2023
One Comment

Ghost Energy announced the launch of its newest flavor: Cherry Limeade, offering a sweet cherry flavor with a bite of lime.


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Yerbaé Pumpkin Spice
R&D Feature

The sweeter side of cognitive health

Natural, zero-calorie solutions on the rise for energy formulations
January 24, 2023
One Comment

Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.


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