Energy Drinks & Shots topic | Beverage Industry

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

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Reed’s donates wellness shots to local hospitals

“The Green Machine” truck to deliver wellness ginger shots

May 4, 2020

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Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.

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So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots

May 4, 2020

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So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.

PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network

April 28, 2020

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Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says

Reed's Wellness Shot

April 20, 2020

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Reed’s Inc. launched its line of Wellness Shots, a variety pack of organic ginger with anti-inflammatory and antioxidant properties to enhance immune health, the company says.

FOCUSAID ZERO SUGAR

April 13, 2020

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LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.

PepsiCo to acquire Rockstar Energy Beverage for $3.85B

Agreement will deepens company’s energy portfolio

March 12, 2020

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PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.

Coca-Cola Energy

February 21, 2020

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The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says.

NOCCO Miami Strawberry

February 14, 2020

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Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

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At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

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In this webinar, you will learn how craft brewers and distillers are evolving to accommodate the strong demand for locally crafted beer and spirits as well as where cannabis infusions will fit into the future.