REIGN Total Body Fuel launches Watermelon Sour Gummy flavor
Performance beverage congratulates DeMarcus Lawrence on Super Bowl win
REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.
Designed for athletes and those who want their energy source to work as hard as they do, the new flavor delivers a nostalgic sour punch paired with REIGN’s functional energy formula, the company says. Watermelon Sour Gummy packs 300 mg of natural caffeine, BCAAs, and zero sugar to fuel intense workouts and active lifestyles, it adds.
“This new flavor is bomb,” said newly minted Super Bowl winner DeMarcus “Tank” Lawrence, in a statement. “I cracked one open to celebrate on Sunday. So proud to get REIGN Total Body Fuel its first Super Bowl ring.”
A strategic move within REIGN’s flavor innovation pipeline, Watermelon Sour Gummy answers growing demand for flavors that feel indulgent yet functional, it says.
“Sour watermelon is a flavor people instantly recognize and love,” said Global Chief Marketing Officer Dan McHugh, in a statement. “It’s playful, bold, and incredibly refreshing. With Watermelon Sour Gummy, we’re tapping into a beloved confectionery flavor profile that’s been underrepresented in energy drinks, while staying true to REIGN's performance-first formula.”
Watermelon Sour Gummy is available nationwide, joining the REIGN roster featuring White Haze, Sour Gummy Worm, Orange Dreamsicle and REIGNbow Sherbet.
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