To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. 

Malibu, a brand Pernod Ricard USA, debuted its newest addition: Watermelon. 

Absolut Vodka, a brand of Pernod Ricard USA, unveiled its latest release: Watermelon. 

WTRMLN WTR, a brand of Caribe Juice Inc., released new functional blends. 

Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.

For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Kayco released Wonder Melon, an organic cold-pressed watermelon juice that has no sugar, artificial ingredients or artificial colorings.

Food safety, health-and-wellness and clean-label trends are influencing more beverage-makers to invest in high-pressure processing (HPP) equipment.