good2grow, Atlanta, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. The fourth and newest flavor of the 10-ounce fruit juice beverage line will be available at select Target stores nationwide in February, with expansion into major convenience and grocery stores to follow.

Watermelon Berry Twist fuses watermelon, blackberry and a hint of citrus. Watermelon Berry Twist does not contain any added sugar and is a good source of vitamin C, vitamin D, zinc and calcium. The 10-ounce BIGGER bottle contains 65% more juice than good2grow’s flagship 6-ounce juice and features kids’ favorite collectible characters and a spill-proof spout for on-the-go fun.

“We’re kicking off the new year in a big way with a twist — our newest BIGGER flavor, Watermelon Berry Twist,” said Edzra Gibson, vice president of brand marketing at good2grow. “The success of the BIGGER line has inspired us to keep delivering new flavors that delight both retailers and parents. BIGGER is not just about offering kids more juice, but a way to keep making families smile as kids grow older.”

The launch of Watermelon Berry Twist marks another significant milestone for the success of good2grow’s BIGGER line, which debuted in 2023.

Families who purchase BIGGER have remained with the good2grow for 33% longer and have spent 1.7 times more a year on the brand compared with families who only purchased the 6-ounce juice.

Although BIGGER only represented 12% of good2grow’s total revenue in 2025, it accounted for 38% of revenue growth.

good2grow launched the Paradise Punch BIGGER flavor in January 2025; the new flavor helped the BIGGER line sell 45% more units year-over-year.

The good2grow BIGGER juice line is found in top retailers like Walmart, Target, Albertsons, H-E-B, Hy-Vee, QuikTrip and Circle K, among others.