Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is adding three new better-for-you options to its portfolio: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.

As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release. 

Apple & Eve launched Cool Waters: a line of vitamin-enhanced waters designed for children. 

RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.

hint Inc. launched its new line of products: hint water for kids.

San Francisco-based hint Inc. announced its new hint water for kids. Available in four fruit flavors — Watermelon, Cherry, Blackberry and Apple — the new line is packaged in 200-ml Tetra cartons. Hint waters are non-GMO certified and WHOLE30 approved. They are vegan, and contain no MSG, nuts, soy or gluten. Like all hint waters, the kids’ version is free from juice, sugar, diet sweeteners, colors, calories and preservatives, the company says.

PepsiCo Inc., Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its first collaborative accelerator program in North America. Each of the 10 participating startups will receive $20,000 in grant funding and participate in a six-month business optimization program. The Nutrition Greenhouse program is designed to accelerate the growth of these startups with personalized mentorship from experts at some of PepsiCo's leading and emerging brands.

San Diego-based Villager Goods launched Little Villager, a low-sugar and flavorful organic beverage for kids. Co-founded by active and health-conscious parents Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors.

True Drinks introduced the rebranded AquaBall, featuring a preservative-free formula. 

New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.