NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées. 

Available in four-packs of vibrant 7.5-ounce aluminum mini cans, the collection blends real fruit, water and carbonation to create a juicy, fizzy drink. Each can and four-pack box features interactive and engaging elements, from gameboard inserts and fun dares, to secret notes and mantras, turning a simple treat into an adventure from unboxing to final sip.

Founded by mom of three Ali Weiss (former chief marketing officer of Glossier) and dad of two Aytunc Atabek (former vice president at Vita Coco), NoBiggie is creating an entirely new category of drinks for kids, bridging the gap between kids’ juice pouches and boxes and adult-sized sparkling waters to deliver a blend of fizz, flavor and fun, the company says. 

“We didn’t just want to make a better drink; we wanted to reimagine the everyday treat,” said Ali Weiss, co-founder and CEO of NoBiggie, in a statement. “My daughters already loved the bubbles and brightness of sparkling drinks — the fizz, the cold can, the flavors — but nothing was made for them. NoBiggie brings kids' energy into a drink they can call their own.”

NoBiggie launches four real-fruit flavors: Strawberry Watermelon, Clementine Lemon, Cherry Berry and Kiwi Apple. Each 7.5-ounce mini-can serves up a crisp, fizzy spark without the sugar crash. With no added sugars or dyes and 75% less sugar than the average juice box, NoBiggie sets a new standard for the “clean label” pantry.

NoBiggie is available starting at nobiggieplease.com, Amazon.com, TikTok shop and select experiential locations, launching with a community-first approach that starts with real families, not retail shelves.

“By launching direct-to-consumer and on-premise first, we’re turning a simple discovery into a moment of genuine excitement,” Weiss said. “We’re meeting kids where they are, at home, birthday parties, craft studios and family-friendly events, plugging directly into their world so that their first sip is surrounded by fun.”

NoBiggie is available nationwide starting at $11 a four-pack.