As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.
Lifeway Foods announced the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors.
PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner.
As America’s youth consistently consume sugary drinks on any given day, PLEZi Nutrition launched with a goal of creating beverages with less sugar, less sweetness and more nutrients for kids’ to enjoy.
Kid Noise-Canceling Juice Drink giveaway includes $100 Taskrabbit credit
August 28, 2023
With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.