Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh
Drybar shops offer complimentary Prebiotic Cola during appointments
Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.
Throughout the month of September, all Drybar guests can enjoy complimentary Pepsi Prebiotic Cola in Original Cola and Cherry Vanilla flavors during appointments.
Guests also can take home an offer to stock up their fridge or bar cart with 30% off Pepsi Prebiotic Cola on Amazon from Sept. 1 through Oct. 31 with code PEPSIPREGAME.
Additionally, new Drybar clients who use code PEPSIPREGAME when booking online will receive a $30 Blowout.
Since hitting store shelves earlier this year, Pepsi Prebiotic Cola has offered a new way to enjoy the refreshing taste of Pepsi, with functional ingredients and less sugar, it notes. Together with Drybar, Pepsi is bringing that refreshment into a familiar getting-ready moment guests already know and love, making a little time to yourself feel even more enjoyable, it says.
“With Pepsi Prebiotic Cola, we set out to give people another way to enjoy the Pepsi taste they love – one that reflects how they're thinking about beverages today,” said Sara Garner, senior director of marketing for Pepsi, in a statement. “Drybar is the perfect partner because the blowout is already part of how so many guests get ready for what’s next. Together, we’re pairing a reimagined take on Pepsi Cola with a getting-ready ritual people already love, giving this moment of prep a refresh that feels fun and elevated. Few things feel more iconic than a fresh blowout and a cold Pepsi in hand.”
Michelle Devore, chief marketing officer for WellBiz Brands, added: “Fall is when everyone’s calendar fills back up, and time for yourself is usually first to go. That’s exactly why our clients book — a blowout can be the moment before a big night, or it can be the whole event. Enjoying a Pepsi Prebiotic Cola in the chair makes it feel like a treat instead of an errand.”
The Pepsi Prebiotic Cola x Drybar program will be available to guests receiving services at participating Drybar shops nationwide throughout September, while supplies last.
Discounted price available to new Drybar Shops customers only and applies exclusively to the Blowout service (all other services and add-ons excluded). Must book online and enter PEPSIPREGAME code at the time of online booking to be eligible for the discounted Blowout, it notes.
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