As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.

Ingredient companies are educating populations about the importance of dietary fiber in Latin America, meanwhile, other suppliers announced new Non-GMO Project Verified botanical ingredients. 

Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.

Prebiotic soda brand Poppi, Dallas, announced a round of investment from some of pop culture’s most notable personalities. 

Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. 

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. 

Functional carbonated soft drink brand OLIPOP released a new limited-edition flavor: Orange Cream.