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Beverage NewsAlternative DrinksCarbonated Soft Drinks

Health-Ade launches SunSip line of prebiotic sodas

New brand to expand to additional retailers in April

By Staff Beverage Industry
Health-Ade_SunSipSodas.png
February 6, 2024

Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.

SunSip by Health-Ade is designed to better meet new consumers looking for soda alternatives, the company says. SunSip delivers nostalgic soda flavors while staying true to Health-Ade’s mission to make gut health more delicious and accessible, it adds.

The brand touts “Life’s Sweeter When You Sip Better” to inspire consumers to ditch the sugary sodas for a better-for-you upgrade, jam-packed with the flavors while also delivering prebiotics, vitamins and minerals.

“At Health-Ade, we’ve been inspired by the idea that gut health can be accessible to all, and a small step is adding in delicious beverages that are both fun and functional,” said Charlotte Mostaed, chief marketing officer for Health-Ade, in a statement. “Consumers are looking for healthy swaps that they actually enjoy, and SunSip will surely deliver a treat for their taste buds, as well as the good stuff for their gut and overall health. It’s exciting to have a new brand in our portfolio that will invite people into the Health-Ade bubbly gang. Now, consumers can get both their prebiotic and probiotic beverages from Health-Ade.”

SunSip by Health-Ade was strategically formulated to deliver on consumer demands for a full-flavored, better-for-you soda with added benefits and no artificial sweeteners, it notes. Each flavor — Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer — contain 5 grams of sugar and uses fruit juice, monk fruit, and a touch of cane sugar to sweeten its bubbles without stevia — “mirroring nostalgic soda flavors to transport you back to those sweet summer days,” the company says.

To support everyday immunity and energy, each can of SunSip by Health-Ade features prebiotics from agave inulin fiber to nurture a happy gut, as well as vitamins C, B6, and B12, and minerals (10% daily value of zinc and selenium) to promote an inner and outer glow, it says.

To celebrate its launch, SunSip by Health-Ade has partnered with woman-founded skate collective GRLSWIRL, which has created a global community of empowerment, encouragement, and friendship through skateboarding, it notes. SunSip will partner with GRLSWIRL to capture the pure joy of summer, hosting group skates, events and giveaways throughout the year aimed at inspiring people to face insecurities and come together through the simple act of trying something new, the company says.

Packaged in 11.5-ounce aluminum cans, SunSip by Health-Ade will be available to purchase exclusively at Whole Foods nationwide this month for a suggested retail price of $2.49 a can, expanding into additional retailers beginning in April and onwards, it says.

KEYWORDS: monk fruit prebiotics vitamins and minerals

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