Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.

San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.

VitaCup Inc. launched VitaCup, a line of vitamin-infused single-serve coffee pods in five blends: Slim Blend, Probiotic Blend, Beauty Blend, Genius Blend and Green Tea.

Detoxwater, a brand of Superleaf LLC, added a sixth flavor to its lineup of aloe-infused water.

Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.

Hydrive Energy Water, a brand of Big Red Inc., announced the launch of two new flavors: Kiwi Melon and Grape Fusion.