Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says. 

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.

Wellbeing Brewing Company has partnered with Just Add Buoy to launch Victory, a zero-proof wheat brew that also hydrates while you drink it. Just Add Buoy worked with a pharmaceutical expert to develop the flavorless blend of electrolytes, B vitamins, and antioxidants that is used in the brew to make it not only refreshing, but also hydrating.

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.

San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.