FUL, a female founded, science-backed food company, introduced its first product: FULwater, created with its nutrient-rich, spirulina ingredient, but without a strong algae taste, it says.

BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.

Pressed, a cold-pressed juice and plant-based treats brand, announced expanding its shot offerings with the launch of Beauty Shot.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

A-GAME Beverages Inc. offers its same-named new, premium natural hydration sports drink. 

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

Because supporting the immune system is top of mind for many people, Abbott Park, Ill.-based Abbott is launching a new Pedialyte formulation specifically designed with key nutrients to support immune health. Pedialyte with Immune Support was developed for consumers looking for key immune-supporting nutrients in their hydration solution.

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.