Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.
New York Spring Water Inc. launched VBlast Gator Pit Energy Formula, a sugar-free, taurine-free energy drink with B-complex vitamins, natural flavors and spring water.
Green Mountain Coffee Roasters Inc. (GMCR) introduced Wellness Brewed beverages, a collection of K-Cup packs created to enhance consumers’ wellness lifestyles.
Consumers continue to search for ways to fit health and wellness values into their often too-busy schedules, which has led to a thriving marketplace for better-for-you products.
The Institute of Food Technologists’ (IFT) 2011 Annual Meeting & Food Expo took place June 11-14 in New Orleans. The event attracted food professionals from around the world as well as 900 exhibiting companies. At the keynote panel, journalist Michael Specter and panelists representing the food industry tackled the question about how to go about changing the image of food science in the marketplace. Specter, who is a staff writer for The New Yorker, stated that U.S. consumers tend to mistrust science, which includes a wide-ranging — although unsubstantiated — mistrust of genetically modified foods.
Modjo Hydrate Elite, made by Cellutions LLC, is an all-natural sports drink infused with real coconut water, vitamin C and all-natural flavors and colors, and fortified with 99.9 percent pure sea salt. The beverage is available in Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush flavors. Its 20-ounce and 32-ounce bottles have a suggested retail price of $1.59 and $2.59 each, respectively.
