Consumers love their functional beverages almost as much as they love coffee. One company sought to combine the two and that resonated with the readers of Beverage Industry.
It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.
GameTime Sports Drink features natural ingredients, low sugar
February 21, 2017
GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says.
Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says.