Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year. BOLT24 ENERGIZE is the second offering in the BOLT24 platform, joining BOLT24 ANTIOXIDANT, which launched in 2019. BOLT24 delivers electrolytes from watermelon and sea salt, as well as 100 percent of the recommended daily value of antioxidant vitamins A and C, and vitamins B3, B5 and B6. It also contains no artificial sweeteners or flavors. The initial flavors are Strawberry-Lemon, Orange-Passion Fruit and Cherry-Lime. The suggested retail price for a 16.9-ounce bottle is $2.19.
PepsiCo, Purchase, N.Y.
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