BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.

Tchibo coffee made its U.S. debut. Distributed by Rainmaker Food Solution, Tchibo is grounded in the concept of RÖST FRISCH, meaning that every step from growing and harvesting, to roasting and packaging, is dedicated to creating fresh coffee, the company says.

YouTuber and Gen-Z influencer Emma Chamberlain launched Chamberlain Coffee line.

G&C Distribution LLC released two new products under its CBD Infusions line: a CBD Cola with 140 calories, and a CBD Cola Light with 5 calories.

Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says. 

Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.

Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.

Veteran and firefighter owned coffee company, Fire Department Coffee, Rockford, Ill., unveiled its new extra strength coffee with two times the caffeine. The highly caffeinated dark roast coffee, Stipe Miocic Extra Strength Coffee, contains 333 mg of caffeine — more than double the caffeine of a regular 8-ounce cup, the company says. The new coffee is named after five-time mixed martial arts heavyweight champion and firefighter Stipe Miocic.

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.