Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.
Stipe Miocic Extra Strength Coffee contains 333 mg of caffeine
February 4, 2020
Veteran and firefighter owned coffee company, Fire Department Coffee, Rockford, Ill., unveiled its new extra strength coffee with two times the caffeine. The highly caffeinated dark roast coffee, Stipe Miocic Extra Strength Coffee, contains 333 mg of caffeine — more than double the caffeine of a regular 8-ounce cup, the company says. The new coffee is named after five-time mixed martial arts heavyweight champion and firefighter Stipe Miocic.
Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.
New energy drink launches consumer challenge on TikTok
December 20, 2019
Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.
In its first major brand launch in over a decade, The Coca-Cola Co. announced the release of AHA, a new flavored sparkling water that offers a little caffeine boost that will be released in early 2020, the company says.
Sparkling Ice +Caffeine will launch in January 2019
October 9, 2018
Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.