BODYARMOR releases caffeinated sports drink

BODYARMOR EDGE available nationwide in 4 flavors

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.

Designed to deliver the latest in active hydration and sports nutrition, BODYARMOR EDGE combines the premium hydration qualities of BODYARMOR Sports Drink with natural caffeine to give consumers a boost on and off the field. Developed with the same coconut water-based formula as BODYARMOR Sports Drink, BODYARMOR EDGE provides more than 1,000 mg of electrolytes plus 100 mg of natural caffeine.

“BODYARMOR has transformed the sports drink category by providing hydration options that today’s athletes want and need – and BODYARMOR EDGE is our most innovative product yet,” said Brent Hastie, president at BODYARMOR, in a statement. “BODYARMOR EDGE combines our proven sports drink formula with a boost of natural caffeine for consumers who are looking to get more out of their day. We are excited to launch BODYARMOR EDGE, another game-changer in sports nutrition and performance within our portfolio of active hydration products.”

This launch comes as the brand continues to grow and redefine the $40 billion active hydration category. Now the No. 2 sports drink nationwide, BODYARMOR now generates more than $1 billion in retail sales.

BODYARMOR EDGE comes in a 20-ounce bottle and contains antioxidants, natural flavors and sweeteners with no colors from artificial sources. BODYARMOR EDGE now is available in-stores nationwide and online via Amazon with four flavors: Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.