BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments. 

Designed to go beyond the workout, BODYARMOR FIT reflects the brand’s continued evolution as active lifestyles extend beyond the gym and into daily routines, the company says.

BODYARMOR has been a leader in sports and active hydration, innovating around how people live and move, it says. BODYARMOR FIT builds on that foundation with a sparkling format that brings together electrolytes, caffeine, functional ingredients, and zero-sugar reinforcing the brand’s commitment to premium hydration and continued innovation to reach new consumers.

Available in a 12-ounce slim can, BODYARMOR FIT marks the first time BODYARMOR has introduced a sports drink in a can format, offering a crisp, sparkling alternative to traditional sports drinks. 

BODYARMOR FIT is available in five fruit-forward flavors including Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango and Watermelon Lime. Each contains 290 mg of electrolytes, 60 mg of caffeine, and functional ingredients including choline and green tea extract (EGCG), with zero sugar and no artificial flavors, sweeteners or dyes.

“BODYARMOR FIT represents a natural evolution of our portfolio as we continue to meet consumers where they are,” said Sara Weaver, vice president of brand marketing at BODYARMOR, in a statement. “People are staying active in different ways throughout the day, and BODYARMOR FIT was designed to fit seamlessly into those routines with a new sparkling format that still delivers the functional hydration expected from us.”

To support the launch, BODYARMOR also is introducing Fitness Never Rests, a new digital campaign featuring longtime brand partner and professional football quarterback Joe Burrow.

Positioning BODYARMOR FIT as BODYARMOR’s take on modern sports hydration, Fitness Never Rests establishes the brand as the go-to choice for those who see fitness as a lifestyle. Built for people balancing work, social life and workouts, often finding fitness wherever they can, the campaign reframes hydration as a tool that supports staying active throughout the day.

“Fitness isn’t always about a planned workout, it’s part of how I move through my day,” Burrow said. “Even when I’m not training, staying active is part of my mindset, whether that’s recovery or just being on the go. BODYARMOR FIT fits perfectly into those everyday moments.”

BODYARMOR FIT is available in-store and online across retailers nationwide. The Fitness Never Rests campaign will run across digital, social, OOH and retail platforms, supported by partnerships and influencer-led storytelling. The launch supports Choose Better, BODYARMOR’s integrated master brand platform that encourages more intentional choices and reinforces the brand’s commitment to shaping the future of the sports drink industry.