BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive in the communities they have worked so hard to protect. In addition to the financial commitment, BODYARMOR has launched a new Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who have served and protected our country.
BODYARMOR and Operation Homefront both recognize the service and sacrifice that the military and their families give for our country. Together, the two will work to dedicate resources, services, programs and more to support those families in need, they say.
“As part of our DREAM BIGGER Initiative, BODYARMOR is committed to giving back to our local communities and inspiring the next generation through meaningful initiatives such as honoring our military,” said Federico Muyshondt, CEO of BODYARMOR Sports Nutrition, in a statement. “We couldn’t be more excited to partner with Operation Homefront, so we can continue to make a positive impact and provide access and opportunity to those who put their lives on the line to make this country great.”
Along with the $500,000 donation and launch of the new Cherry Lime sports drink flavor, BODYARMOR also has committed to leveraging existing partnerships with PENSKE and Major League Soccer throughout the year to help drive awareness for Operation Homefront’s mission. In addition, BODYARMOR and Operation Homefront will host several local community events and activations to support those military families in need. The partnership will be featured in custom retail activations, as well as digital and social campaigns, throughout 2023.
“I am thrilled to add BODYARMOR Sports Drink to our distinguished list of corporate donors,” said retired Brig. Gen. John I. Pray Jr., president and CEO of Operation Homefront. “Clearly, their entire team shares our deep appreciation for all our military families do to defend the freedoms we, as Americans, enjoy daily, and our unwavering commitment to helping this very special and deserving group of our fellow citizens have the opportunity to thrive, not simply struggle to get by, in the communities ― our communities ― they have worked so hard to protect.”