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BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
Dos Equis, a brand of HEINEKEN USA, announced the release of Dos Equis Lime & Salt Lager, a Mexican beer with a hint of natural fruit flavors, plus lime and salt.
Through its diverse portfolio of lemonades, limeades and teas, King Juice Co. Inc. is refreshing consumers as its Calypso portfolio brings the “Taste of the Islands” to consumers’ homes.
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.