Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.

Teeq Spirits launched Coconut Lime Blanco Tequila, a light tequila made with the natural flavoring from the meat of coconut and lime, it says. 

Seagram’s Vodka released the latest flavor in its flavored vodka portfolio: Lime. 

Stoli Group launched its latest vodka flavor: Lime. 

Bacardi introduced its latest rum flavor: Lime.

Mighty Swell Spritzer Co. added a new flavor to its spiked spritzer line: Cherry Lime. 

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds. 

Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.