Simply Spiked, manufactured by Chicago-based Molson Coors Beverage Co., is kicking off 2024 with the launch of the hottest new flavor of the year: Simply Spiked Limeade. Simply Spiked Limeade is a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.
“We’re always at the forefront of the next big thing in flavor, identifying trends through a combination of category insights, emerging consumer interest and of course, listening to our day-one fans to shape our innovations,” said Jamie Rotnicki, vice president of innovation at Molson Coors Beverage Co., in a statement. “It’s no secret that limeade is a fan favorite.
“This flavor is hot, it’s the No. 3 flavor in alternative beverages after tea and lemonade, so it only made sense for Simply Spiked Limeade to be the third addition to the Simply Spiked family,” Rotnicki continued, citing Circana data. “With the launch of Simply Spiked Limeade we’re looking to build on the brand's momentum from the past few years and bring our day-one fans a new line of flavors that's as on trend as they are.”
Simply Spiked Limeade is available in four new Limeade flavors: Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade and is available for purchase in 12-pack variety packs, as well as standalone 24-ounce single cans of the Signature Limeade flavor.
The brand credits its rapid growth over the past two years to overwhelming brand fan support and consumer excitement. Simply Spiked skyrocketed from $0 to $250 million in sales in 18 months and made Numerator’s list of the fastest-growing brands of 2023, it says.
As the brand continues to expand, Simply Spiked is investing further in the fans that have supported them since day one with authentic media partnerships and marketing. The launch of Simply Spiked Limeade will be supported with a 360 media and advertising plan including a new TV ad spot set to launch during March Hoops, a partnership with the Match Group, influencer partnerships, and social media as well as a large-scale activation to reach legal drinking age consumers this February.