Simply Spiked, manufactured by Chicago-based Molson Coors Beverage Co., is kicking off 2024 with the launch of the hottest new flavor of the year: Simply Spiked Limeade. Simply Spiked Limeade is a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.
“We’re always at the forefront of the next big thing in flavor, identifying trends through a combination of category insights, emerging consumer interest and of course, listening to our day-one fans to shape our innovations,” said Jamie Rotnicki, vice president of innovation at Molson Coors Beverage Co., in a statement. “It’s no secret that limeade is a fan favorite.