Created to test speed, agility, and endurance, obstacle courses have a series of challenging physical barriers — such as walls, nets, ropes and mud pits — where individuals or teams navigate the terrain, often while timed. In a similar vein, lift truck operators are faced with navigating beverage operations with speed and agility, all while helping distribution run more efficiently.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.