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The editors of Beverage Industry take a more casual look at industry happenings and trends.

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Barbara Harfmann, Between Drinks column
Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels
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Barbara Harfmann
July 9, 2020
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In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
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Beverage News
Beverage Beat

Euromonitor releases themes on evolving consumer markets

Report predicts various practices developed during COVID-19 will continue through markets
July 8, 2020
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In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.
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Fresh Victor Cocktail Mixers

Readers name their favorite beverage of May

Fresh Victor Mixers wins with 29 percent of vote
July 6, 2020
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Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.


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Between Drinks

Reyka Vodka hosts beard contest

Best beard photos earn prizes, support good causes
June 5, 2020
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With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.
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