According to a study released by MarketPlace, the pandemic has prompted consumers to turn to supplements to boost immunity.

As the flannels come on, whiskey weather is returning along with season coffee flavors like Caramel Pumpkin Brulée breve and Cinnabear Rebel. Drizly also anticipates that hard seltzers will continue to be a tried and true option.

In celebration of Equality Day (Aug. 26) and women’s right to vote, Johnnie Walker’s Jane Walker brand partnered with activist celebrities to host inspiring TV conversations and released custom T-shirts to encourage women to vote.

Three is the magic number in Beverage Industry’s monthly poll as the vote resulted in a three-way tie among readers.

According to a study released by Oracle Food and Beverage, consumers are hopeful about visiting restaurants again, but these visits might require more efforts from operators.

As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

Buddha’s Cup’s 100-acre plantation in Holualoa has adopted both low-tech and high-tech growing and harvesting methods that optimize the success of the Kona coffee crops, while also having minimal impact on the local ecosystem.

Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.

Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.

The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.