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Home » Topics » Commentary

Commentary
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a person reviewing a long thermal paper receipt in a grocery store.

SNAP Food Restriction waivers impacting soft drink sales

Ibotta insights suggest value approach can support consumer engagement following policy change
jessica Jacobsen
Jessica Jacobsen
April 20, 2026

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 


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This image appears to show a social moment in a small shop or cafe, with individuals conversing at a counter.

Consumers can’t stay away from convenience stores, data shows

Promos, impulse purchases remain c-store’s sweet spot
Sabetta-Lauren.jpg
Lauren Sabetta
April 17, 2026

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.


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REBBL CLEAR Protein

Survey finds beverage purchases increasingly influenced by health

EY Consumer Beverage Survey notes impact of digital influence, generation shifts
jessica Jacobsen
Jessica Jacobsen
March 19, 2026

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts. 


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The item pictured is Bloom Nutrition Clear Protein powder, available in flavors like Raspberry Lemon and Strawberry Watermelon.

Beverage brands turn to innovation to meet next-gen drink trends

Insight from Flavorchem highlights how functional beverage trends are reshaping categories
Sabetta-Lauren.jpg
Lauren Sabetta
March 17, 2026

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.


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This image displays a collection of colorful fruit juices and smoothies in clear glasses against a white background.

FDA revision opens doors for natural color labeling

Expert details impacts beverage labeling will have on supply chain and more
jessica Jacobsen
Jessica Jacobsen
February 25, 2026

The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.


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This wooden honey dipper is designed with grooves to hold and drizzle honey without making a sticky mess.

Honey’s attributes extend beyond sweetness

National Honey Board highlights sustainability, continued growth
Sabetta-Lauren.jpg
Lauren Sabetta
February 13, 2026

During its first Honey R&D Summit of the year, the National Honey Board (NHB) detailed the magnificence of honeybees and why the ingredient is not just a typical sweetener, but a functional powerhouse.



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 Pure Genius protein shots in three flavors: Blueberry Lemonade, Strawberry Guava, and Pineapple

Survey shows consumers pay attention to protein in diets

Numerator survey finds whole foods top protein source, but RTD shakes and fortified beverages offer appeal
jessica Jacobsen
Jessica Jacobsen
January 16, 2026

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.


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a person drinking from a reusable insulated water bottle

IBWA highlights the importance of staying hydrated during winter months

Hydration improves mood, energy and cognition
Sabetta-Lauren.jpg
Lauren Sabetta
January 14, 2026

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.


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a group of happy friends enjoying drinks outdoors

Mintel report notes how brands can build lasting relationships

Market research highlights how empathy around climate change, chronic health impacts goes far with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
December 16, 2025

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.


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delta squeeze of lime

What will happen to the THC beverage market?

Delta Beverages CEO calls for regulation, not outright ban
jessica Jacobsen
Jessica Jacobsen
December 15, 2025

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.


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    Sponsored byVibrant Ingredients

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    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

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