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Home » Topics » Commentary

Commentary
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 Pure Genius protein shots in three flavors: Blueberry Lemonade, Strawberry Guava, and Pineapple

Survey shows consumers pay attention to protein in diets

Numerator survey finds whole foods top protein source, but RTD shakes and fortified beverages offer appeal
jessica Jacobsen
Jessica Jacobsen
January 16, 2026

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.


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a person drinking from a reusable insulated water bottle

IBWA highlights the importance of staying hydrated during winter months

Hydration improves mood, energy and cognition
Sabetta-Lauren.jpg
Lauren Sabetta
January 14, 2026

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.


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a group of happy friends enjoying drinks outdoors

Mintel report notes how brands can build lasting relationships

Market research highlights how empathy around climate change, chronic health impacts goes far with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
December 16, 2025

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.


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delta squeeze of lime

What will happen to the THC beverage market?

Delta Beverages CEO calls for regulation, not outright ban
jessica Jacobsen
Jessica Jacobsen
December 15, 2025

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.


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Cranberry Bog

A 'berry' merry time with Ocean Spray Ingredients

Ocean Spray Ingredients team showcases cranberry innovations during editors tour
Chloe Alverson
Chloe Alverson
November 21, 2025

Recently, I had the opportunity to travel to Massachusetts to spend time with Ocean Spray Ingredients to learn more about the company’s various cranberry innovations and formulations with fellow editors.


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Protein Iced Coffee

US consumers have distinct view on hot, iced coffee

Research shows that U.S. coffee consumers view hot and iced coffee as separate products
Sabetta-Lauren.jpg
Lauren Sabetta
November 19, 2025

A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously. 


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a 12-pack of Coca-Cola Holiday Creamy Vanilla soda cans

Holiday tables offer insight into beverage trends

3 in 4 consumers willing to try new beverages during the holidays
jessica Jacobsen
Jessica Jacobsen
November 18, 2025

In an October report from Leger it highlights that holiday tables are a window to a host of insights including exploration, mindful indulgence and socializing as well as emotional touchpoints.


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Getty Images

Ibotta unwraps success strategies ahead of holiday season

Ibotta's chief revenue officer shares insights on holiday shopping plans
Chloe Alverson
Chloe Alverson
October 29, 2025

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.


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The image shows Dot, an autonomous delivery robot developed by DoorDash.

Automated, autonomous vehicles’ future looks bright

DoorDash Labs develop Dot, a commercial autonomous delivery robot
jessica Jacobsen
Jessica Jacobsen
October 14, 2025

Automated and autonomous technologies are helping change not just warehouse operations, but also consumer goods delivery.


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 person dressed in 1980s-inspired workout attire, promoting the new BuzzBallz "Grapes Gone Wild" flavor and a limited-edition "KettleBallz" kit.

Community key to engaging Gen Z LDA drinkers

IWSR research suggests brands find creative ways to meet younger beverage alcohol consumers
Sabetta-Lauren.jpg
Lauren Sabetta
October 13, 2025

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol. 


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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