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Home » Topics » Commentary

Commentary
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Predictive Maintenance

Predicting, or Just Monitoring? Why True Reliability Must Move Beyond Mere Data Collection

Are you providing timeframes for failure repairs?
Mark Kingkade
June 16, 2026

In beverage manufacturing, where high-speed production lines, strict sanitation schedules and narrow downtime windows leave little room for error, the ability to anticipate equipment failure can directly impact output, product quality and profitability.


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a 12-ounce can of Spindrift Spiked Strawberry Lemonade sparkling water

Is Gen Z really moving away from alcohol?

Survey shows beverage alcohol to be the preferred social substance among legal-drinking-age Gen Zs
Sabetta-Lauren.jpg
Lauren Sabetta
May 19, 2026

A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting that the shifts in these consumers’ consumption habits are more about drinking differently, not less.


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Daily's frozen spiked cocktail pouches in iced tea and strawberry lemonade flavors

What will consumers be sipping this summer?

Circana data highlights premixed cocktails performance during summer
jessica Jacobsen
Jessica Jacobsen
May 18, 2026

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.


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Beverage decline myths

The Myth of Inevitable Decline

Why Some Beverage Trends Don’t Come Down
Brian Sudano Leigh Wilkins
May 14, 2026

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 


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Bottled Water

The health benefits of drinking water are clear: The microplastics headlines are not

IBWA’s Matt Herrick details uneven burden directed toward bottled water packaging
Matt Herrick
May 13, 2026

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.



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a person reviewing a long thermal paper receipt in a grocery store.

SNAP Food Restriction waivers impacting soft drink sales

Ibotta insights suggest value approach can support consumer engagement following policy change
jessica Jacobsen
Jessica Jacobsen
April 20, 2026

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 


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This image appears to show a social moment in a small shop or cafe, with individuals conversing at a counter.

Consumers can’t stay away from convenience stores, data shows

Promos, impulse purchases remain c-store’s sweet spot
Sabetta-Lauren.jpg
Lauren Sabetta
April 17, 2026

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.


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REBBL CLEAR Protein

Survey finds beverage purchases increasingly influenced by health

EY Consumer Beverage Survey notes impact of digital influence, generation shifts
jessica Jacobsen
Jessica Jacobsen
March 19, 2026

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts. 


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The item pictured is Bloom Nutrition Clear Protein powder, available in flavors like Raspberry Lemon and Strawberry Watermelon.

Beverage brands turn to innovation to meet next-gen drink trends

Insight from Flavorchem highlights how functional beverage trends are reshaping categories
Sabetta-Lauren.jpg
Lauren Sabetta
March 17, 2026

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.


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This image displays a collection of colorful fruit juices and smoothies in clear glasses against a white background.

FDA revision opens doors for natural color labeling

Expert details impacts beverage labeling will have on supply chain and more
jessica Jacobsen
Jessica Jacobsen
February 25, 2026

The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.


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