Commentary

RSS

Group Publisher Douglas J. Peckenpaugh reflects the changes within the beverage market as Beverage Industry nears its 80^th anniversary and highlights the growing non-alcohol beverage market.

Dirty sodas started off as viral hit, but North American launch data shows these having staying power with consumers, brands are embracing that engagement with foodservice and alcohol partnerships.

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.

Specialty beverages are not new to foodservice, but dedicated drive-thru beverage concepts are making waves in the market, while established operations are testing new drink lineups.

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

With current trends impacting the beverage alcohol market, experts anticipate that moderate consumption and low- and no-alcohol are key influences on the future of the market.

The next evolution in wine authentication brings the product online, using the Internet of Things (IoT) to link each bottle to a secure digital identity.

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink.