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Home » Topics » Commentary

Commentary
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Beverage Beat: Prepping for Summer Selling Season

Summer holidays bring waves of beverage promotions
Elizabeth Fuhrman
April 4, 2011
Beverage Industry’s Editor-in-Chief Elizabeth Fuhrman pines for the first summer barbecue and the seasonal beverage promotions that come along with it.
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Last Drop: Social interaction

Jennifer Zegler
April 4, 2011
Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

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Beverage Beat: Healthy innovations for 'maxed out' moms

Elizabeth Fuhrman
March 7, 2011
Beverage Industry’s Editor-in-Chief Elizabeth Fuhrman finds time strapped while balancing newfound role.
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Last Drop: Wellness Watchmen

Jennifer Zegler
March 7, 2011
Beverage Industry Managing Editor Jennifer Zegler notes some proactive ways manufacturers and retailers are watching out for consumers.

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Beverage Beat: A 'healthy' outlook for the industry

Steve Pintarelli
February 7, 2011
Beverage Industry’s Publisher Steve Pintarelli discusses how functional claims continue to impact new product development.
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Last Drop: Made in the U.S.A.

Jennifer Zegler
February 7, 2011
Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

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Beverage Beat: New year, same trends?

Jennifer Zegler
January 7, 2011
Beverage Industry Managing Editor Jennifer Zegler examines the predictions for 2011 beverage trends.

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Last Drop: What lies ahead in 2011

jessica Jacobsen
Jessica Jacobsen
January 7, 2011
Beverage Industry Associate Editor Jessica Jacobsen shares predictions for low-calorie, low-sugar and low-fat trends.
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Last Drop: Personalized nutrition

Jennifer Zegler
December 3, 2010
Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages.  Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.

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Baby watch impacts beverages

Elizabeth Fuhrman
December 3, 2010

As I write my column this month, I am nine months pregnant.  By the time this issue comes out, I’m hoping to have delivered my first child. This pregnancy has been an adventure and opened my eyes to just the beginning of motherhood experiences.


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