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Occasion-based need states are predicted to drive shopping habits in the future, finds Beverage Industry's Managing Editor Jenny Zegler.  Consumers are choosing beverages less by category and more by occasion-based need states, according to trend presentations at...

Beverage Industry Managing Editor Jenny Zegler tries a beverage with a unique taste factor.

Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.

Craft beer takes cues from the wine, notes Managing Editor Jennifer Zegler.