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Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

Beverage Industry Managing Editor Jennifer Zegler notes some proactive ways manufacturers and retailers are watching out for consumers.

Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

Beverage Industry Managing Editor Jennifer Zegler examines the predictions for 2011 beverage trends.

Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages.  Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.