Commentary

Survey finds beverage purchases increasingly influenced by health

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 19 Mar 2026 00:00:00 -0400

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts.

Beverage brands turn to innovation to meet next-gen drink trends

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 17 Mar 2026 00:00:00 -0400

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.

FDA revision opens doors for natural color labeling

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 25 Feb 2026 00:00:00 -0500

The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.

Honey’s attributes extend beyond sweetness

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 13 Feb 2026 00:00:00 -0500

During its first Honey R&D Summit of the year, the National Honey Board (NHB) detailed the magnificence of honeybees and why the ingredient is not just a typical sweetener, but a functional powerhouse.

Survey shows consumers pay attention to protein in diets

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 16 Jan 2026 00:00:00 -0500

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

IBWA highlights the importance of staying hydrated during winter months

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 14 Jan 2026 00:00:00 -0500

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.

Mintel report notes how brands can build lasting relationships

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 16 Dec 2025 00:00:00 -0500

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.

What will happen to the THC beverage market?

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 15 Dec 2025 00:00:00 -0500

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.

A 'berry' merry time with Ocean Spray Ingredients

alversonc@bnpmedia.com (Chloe Alverson) — Fri, 21 Nov 2025 07:00:00 -0500

Recently, I had the opportunity to travel to Massachusetts to spend time with Ocean Spray Ingredients to learn more about the company’s various cranberry innovations and formulations with fellow editors.

US consumers have distinct view on hot, iced coffee

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 19 Nov 2025 00:00:00 -0500

A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously.

Holiday tables offer insight into beverage trends

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 18 Nov 2025 00:00:00 -0500

In an October report from Leger it highlights that holiday tables are a window to a host of insights including exploration, mindful indulgence and socializing as well as emotional touchpoints.

Ibotta unwraps success strategies ahead of holiday season

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 29 Oct 2025 00:00:00 -0400

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Automated, autonomous vehicles’ future looks bright

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 14 Oct 2025 00:00:00 -0400

Automated and autonomous technologies are helping change not just warehouse operations, but also consumer goods delivery.

Community key to engaging Gen Z LDA drinkers

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 13 Oct 2025 00:00:00 -0400

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol.

Beverage market exemplifies pathway of innovation

Wed, 08 Oct 2025 00:00:00 -0400

Group Publisher Douglas J. Peckenpaugh reflects the changes within the beverage market as Beverage Industry nears its 80^th anniversary and highlights the growing non-alcohol beverage market.

Dirty sodas continue to pop-up in North America

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 17 Sep 2025 00:00:00 -0400

Dirty sodas started off as viral hit, but North American launch data shows these having staying power with consumers, brands are embracing that engagement with foodservice and alcohol partnerships.

Consumer interest in bioactive products on the rise

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 16 Sep 2025 00:00:00 -0400

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.

Fusion beverage flavors draw excitement, adventure

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 25 Aug 2025 00:00:00 -0400

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.

Top food, beverage trend predictions come to life in market

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 20 Aug 2025 00:00:00 -0400

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.

Specialty beverages are having their moment

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 15 Aug 2025 00:00:00 -0400

Specialty beverages are not new to foodservice, but dedicated drive-thru beverage concepts are making waves in the market, while established operations are testing new drink lineups.

Study shows grocery store apps, social media help with product discovery

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 17 Jul 2025 00:00:00 -0400

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

Low, no-alcohol trends continue to impact beverage alcohol market

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 16 Jul 2025 00:00:00 -0400

With current trends impacting the beverage alcohol market, experts anticipate that moderate consumption and low- and no-alcohol are key influences on the future of the market.

Battling wine fraud with the Internet of Things

Tue, 15 Jul 2025 15:00:00 -0400

The next evolution in wine authentication brings the product online, using the Internet of Things (IoT) to link each bottle to a secure digital identity.

Research reveals how brands can innovate for the growing GLP-1 market

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 17 Jun 2025 00:00:00 -0400

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink.

Modern sodas see sales proliferate

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 16 Jun 2025 00:00:00 -0400

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.

‘Boosted’ beverages go beyond hydration

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 16 May 2025 00:00:00 -0400

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.

Enthusiasm for AI-driven drink recommendations on the rise, survey shows

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 14 May 2025 00:00:00 -0400

A recent survey from DRINKS highlights how consumers are turning to artificial intelligence (AI) to help select adult beverages.

Economic uncertainty prompts selective spending, survey shows

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 18 Apr 2025 00:00:00 -0400

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

Targeted health benefits valued by consumers, report shows

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 17 Apr 2025 00:00:00 -0400

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.

Prepping for tariffs

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 28 Mar 2025 09:00:00 -0400

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out.