Consumers are becoming more interested in the quality and nutritional benefits of the beverages and foods they are choosing. Fiber, in particular, is becoming a popular wellness ingredient because consumers are aware of its multifaceted benefits, especially for digestive health.
Health and wellness properties continue to drive flavor choices for many beverage formulators as health-conscious consumers are realizing that in addition to various health benefits, beverages also can be refreshing and flavorful.
Orange, lemon and lime were three of the top flavors used by beverage formulators last year, according to Beverage Industry’s 2012 New Product Development Survey.
Package lightweighting can be a major issue for many beverage manufacturers. In fact, it’s the No. 1 issue that many inspection equipment suppliers see beverage-makers facing. Therefore, they’re offering solutions to detect problems with these products. Although many beverage manufacturers have been lightweighting their containers to be more ecologically friendly and to reduce costs, one of the problems lightweighting can cause is leaks, says Melissa Rossi, marketing manager for Teledyne TapTone, North Falmouth, Mass.
Beverage companies are taking on new strategies in regard to the goals of their recycling initiatives. One would be hard pressed to find a beverage company not involved in recycling, but the industry continues to expand existing recycling programs. Craft brewer Boulevard Brewing Co., Kansas City, Mo., had to expand its recycling efforts in order to become a zero-landfill facility in January. In 2009, Boulevard’s Founder and President John McDonald, Chief Financial Officer Jeff Krum and Technical Director Mike Utz became co-founders and principals of Ripple Glass, a glass recycling company, to help close the loop in the brewer’s glass bottle consumption.
With companies watching their expenses, distributors are trying to make their equipment last as long as possible. They are repairing rather than replacing whenever possible, including with their hand trucks and carts.
I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.