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Home » Topics » New Packages

New Packages
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A look at new releases of beverage packaging designs -- from redesigns to special editions.
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ARTICLES

Maison No 9

Maison No. 9 updates look in latest vintage

Seasonal merchandise released with latest rosé wine
April 19, 2021
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Maison No. 9  announced the launch of a new vintage and all-new merchandise. Packaged in a 750-ml bottle, the 2020 vintage has a new look, including an updated logo and color scheme.


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Yuengling

Yuengling Lager debuts camouflage cans

Limited-edition packaging in partnership with Team RWB for Stars & Stripes program
April 13, 2021
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D.G. Yuengling & Son Inc. announced the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program.


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Effen Vodka

EFFEN Vodka celebrates Pride with 2021 Pride 365 Bottle

Brand commissions LGBTQQIA2S artist, street muralist Sam Kirk for design
April 9, 2021
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In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.


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Phocus

Clear/Cut Phocus refreshes packaging design

April 8, 2021
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Clear/Cut Phocus (Phocus), the natural energy-providing sparkling water, has refreshed how it will appear on store shelves with new designs for its cans and four-packs.


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SodaStream

SodaStream partners with PangeaSeed Foundation to celebrate Earth Month

Sparkling water brand creates ‘Art for Action’ bottles to help reduce single-use plastic
April 6, 2021
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SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.


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Cutwater

Cutwater Spirits release co-branded packaging with 6 MLB teams

Canned cocktail company also will re-release Padres Tequila Paloma
April 2, 2021
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Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league. 


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Dos Equis

Dos Equis releases Lime & Salt Variety 12-Pack

Pineapple, Watermelon, Cucumber and Lime & Salt available in new pack
April 1, 2021
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Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. 


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Dubliner Whiskey

Dubliner Whiskey debuts new logo, bottle design

Design focuses on brand’s personality, provenance
March 26, 2021
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Dubliner Whiskey debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and premium personality and reflects the modern renaissance of Dublin, it says.


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Rebel Hard Lattes

REBEL Hard Coffee variety pack debuts with 2 new hard coffees

Maple Pecan Hard Latte, Salted Caramel Hard Latte join lineup in mix pack
March 25, 2021
No Comments

Twelve5 Beverage Co., Neenah, Wis., released its new REBEL Hard Coffee variety eight-pack featuring hard latte favorites such as the Mocha Hard Latte and Vanilla Hard Latte flavors, as well as two new hard coffee drinks: the Maple Pecan Hard Latte and Salted Caramel Hard Latte.


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Mighty Swell

Mighty Swell adds Tropic Variety 12-pack to portfolio

Variety pack features 3 new hard seltzer flavors
March 19, 2021
No Comments

Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.


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IMAGE GALLERIES

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Moët & Chandon x Public School unveil latest collaboration packaging

As part of the Moet & Chandon x Public School collaboration, limited-edition bottles of Moët Nectar Impérial Rosé made their debut at an official launch party, which took place Sept. 10 at Manhattan, New York’s Fulton Market. The event included live music performances, celebrating the launch of the limited-edition package and collaboration with celebrities and influencers.

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