Evolution Fresh Inc. is launching its next chapter, featuring a refreshed new look and culture-forward digital marketing campaign. 

This strategic move reinforces the brand’s role as a pioneer in the cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature.

To kick off 2026, the brand introduced its “Cold Pressed. Nutrient Obsessed” campaign, which includes engaging content from three-time “Dancing with the Stars” champion, musician, artist and Emmy nominee, Mark Ballas. Brimming with optimism and humor, the effort celebrates the healthy obsessions people have that bring them joy every day, while showcasing the Evolution Fresh obsession with cold-pressing nutrients into every juice that it makes.

Evolution Fresh also introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. The new packaging brings functional benefits to the forefront, helping shoppers easily navigate the lineup based on needs such as immunity, hydration and digestion, it says.

“Evolution Fresh has set the standard for quality and flavor in cold-pressed juice, and our growth proves that our clean, functional products truly resonate with consumers,” said Molly White, chief marketing officer at Generous Brands, in a statement. “With this brand refresh and campaign, we’re aiming to help more people understand what cold-pressed means: fresh, vibrant tasting, high-quality juice with potent nutrition in every bottle. Our new packaging will make it even easier for both new and existing customers to find us on grocery shelves, while reaffirming our dedication to delivering nature’s goodness through the power of cold-pressed.”