For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.

Evolution Fresh, a brand of Starbucks Corp., released Organic Cucumber Glow, a blend of cucumber juice and lemon juice with a hint of tartness, the company says.

Denver-based Caribé Juice, a minority-owned business, has acquired WTRMLN WTR, a female-founded company with a mission-forward brand and product portfolio. Caribé Juice is committed to continuing to advance the drink clean mission of WTRMLN WTR.

The fresh approach has become the safe and healthy approach as more beverage manufacturers turn to high-pressure processing for their operations.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.

To keep pace with consumers desiring healthier, less-processed juices and smoothies, high-pressure processing (HPP) provides a non-thermal juice/beverage preservation technology that is environmentally friendly while helping products maintain freshness, food safety and an extended shelf life, according to Hiperbaric USA.

Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.

Raw Generation, the maker of 100 percent raw, plant-based and vegan juice cleanses and daily juices, released Skinny Cleanse.

Kayco released Wonder Melon, an organic cold-pressed watermelon juice that has no sugar, artificial ingredients or artificial colorings.