Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.
“Over the past two years, we’ve leveraged consumer insights to develop several private label brands that break from the mold to bring our customers more of what they love ― bold flavors, high-quality ingredients and affordable prices,” said Jessica Glendenning, director of private label at Gopuff, in a statement. “Today, we’re thrilled to partner with Pure Green, an authority in the cold-pressed juice space, to redefine yet another category. With vibrant flavors, no added refined sugar, and functional ingredients, we know our customers will love the new Gopuff x Pure Green Refreshers.”
Gopuff x Pure Green Refreshers feature premium and organic ingredients with no added refined sugar:
Immunity Refresher (mango puree, honey, orange, lemon, organic ginger, organic ourmeric, and organic camu camu powder)
Energize Refresher (organic agave, lemon, cucumber, organic green tea matcha, organic ashwagandha, and mint)
Glow Refresher (organic agave, lemon, aloe vera, organic lavender, and blue spirulina)
Revive Refresher (pomegranate, lime, pink dragon fruit, acerola cherry, and stevia)
“Pure Green is thrilled to announce our partnership with Gopuff, marking the debut of an exclusive, co-branded line of cold-pressed juices,” said Ross Franklin, founder and CEO of Pure Green Franchise. “This collaboration not only elevates Pure Green’s national brand presence but also provides a unique platform to experiment with innovative superfood ingredients, such as the vitamin C-rich camu camu and ashwagandha ― superfoods previously unexplored in our product range. We eagerly anticipate the launch and are excited for Gopuff’s consumers to experience this incredible line of cold pressed juices.”
Gopuff x Pure Green Refreshers are now available on Gopuff.com and via the Gopuff app in most major markets nationwide for $5.99.
The Refreshers are the latest addition to Gopuff’s private label portfolio, which brings customers a variety of high-quality essentials at affordable prices, the company says. Gopuff’s Basically, brand products consistently place in the Top 10 items ordered on Gopuff and the company’s owned-brand revenue penetration has more than doubled compared with this time last year, it adds. In addition to launching its own brands Basically, and Goodnow, Gopuff also launched collaborations with Chris Paul (GoodEat’n) and 100 Thieves (Juvee), all in the past two years.
With private label sales reaching new records in 2023 and early data indicating consumers will continue to purchase private label brands at elevated rates in the future, Gopuff is uniquely positioned to develop successful private label brands by leveraging direct consumer insights and feedback to drive product development decisions, it notes.
