Uncle Matt's Organic is adding a new functional juice-based beverage to its portfolio: Uncle Matt's Organic Superfruit Punch.

Sagamore Spirit announced the release of its-first-ever liqueur: Sagamore Spirit Amaro. 

Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the return of its Spiced Apple and Cranberry sparkling water flavors, both as limited-time-only (LTO) offerings this fall. 

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. 

Oceano Wines is entering the non-alcohol industry with its first ultra-premium non-alcohol wine.

FUNNY WATER, a hard water brand with natural flavors and no carbonation, announced its latest flavor release: Pomegranate. 

Frazy announced the launch of Frazy Boba Tea, adding to their popular Frazy Bottles with six new boba flavors: Peach Black Tea, Mango Black Tea, Brown Sugar Milk Tea, Almond Black Milk Tea, Milk Black Tea and Thai Milk Tea. 

Atomic Brands, a fast-growing spirits producer, and Destilería Orendain, a renowned tequila distillery based in Jalisco, Mexico, announced their new partnership focused on distributing Ollitas Tequila in the United States.

Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats. 

Old Forester, a brand of Brown-Forman Corp., announced the annual release of its Birthday Bourbon to celebrate the birthday of the brand’s original creator: George Garvin Brown.