New Products

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Voodoo Ranger announced the launch of G-Force Supercharged Juicy IPA, an 11% ABV thrill ride engineered with maximum flavor and full throttle intensity, it says. 

Sanpellegrino announced the next evolution of the Sanpellegrino family: Sanpellegrino Crafted Soda Italiana, sparkling Italian sodas with functional benefits.

Rebel Bourbon announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. 

Beverage Industry has selected eight new beverage products introduced in March 2026. 

Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup. 

Stiller’s Soda, co-founded by Ben Stiller, is expanding its nostalgic lineup with the launch of Shirley Cola.

Delta Beverages is expanding its product portfolio of THC seltzers with the launch of a new innovation: Blood Orange Vanilla Cannabis Spirit. 

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. 

Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.