New Products

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Premier Protein introduced a sparkling new way to meet protein goals with the launch of Sparkling Protein Soda.

SVEDKA Vodka announced the launch of SVEDKA Vodka Water, delivering a simple, modern drinking experience defined by clarity, convenience and taste, it says.

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

Ole Smoky Distillery announced the launch of its newest ready to drink innovation: Ole Smoky Sparkling Moonshine Lemonades. 

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

Jeptha Creed Distillery, the Kentucky craft distillery owned by mother-daughter duo, Joyce and Autumn Nethery, announced the release of Bruce’s Blue Kentucky Straight Bourbon Whiskey. 

Beverage Industry has selected eight new beverage products introduced in July 2026. 

Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

Destilería Serrallés, producer of Don Q, introduced Don Q Reserva and Don Q Reserva Especial, two new expressions that expand its premium rum portfolio. 

Pop & Bottle announced it is expanding into hydration with the launch of a new Matcha Coconut Water product line.