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smartwater is bringing bubbles to its signature hydration experience with the introduction of smartwater sparkling, a new carbonated vapor-distilled water.

Mack Brands announced the expansion of Conte Camillo, its premium small-batch cocktail brand, in the United States, with the stateside launch of its complete five-cocktail portfolio. 

Planet Oat announced the launch of Planet Oat Humble Edition Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category. 

PLAYA DIA, a new premium tequila and lifestyle brand, unveiled its signature Tequila Blanco, crafted from 100% blue weber agave in Jalisco, Mexico, and bottled at 40% ABV.

akvilė, a Lithuanian brand of naturally alkaline, zero-nitrate mineral water, announced the U.S. introduction of its line of sparkling and still waters.

Unifying Spirits, creator of Boba POPS, introduced Pop & Go, its first ready-to-drink (RTD) cocktail line. 

Beverage Industry has selected eight new beverage products introduced in September 2026. 

Following the launch of its signature lineup of herbal energy drinks, Heroot, founded by Tomas Prucha, unveiled its Herbal Tonic Shot.

Campari Group announced the official launch of Sarti, bringing one of Europe’s fastest-growing aperitifs stateside.

bubly sparkling water is stirring things up with two new, cocktail-inspired flavors: bubly Berry Sparkle Sangria and bubly Paradise Paloma.