New Products

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The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

Empress 1908 Gin, a brand of Milestone Brands, announced the first-ever U.S. availability of its signature Empress 1908 Original Gin. 

NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says.

Mission Craft Cocktails announced the newest addition to its award-winning collection of bar-strength, ready-to-drink cocktails: the Tamarind Margarita. 

happy, founded by entrepreneur Craig Dubitsky and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr., launched its first-to-market Dubai Chocolatey Style ready-to-drink (RTD) latte.

Jägermeister unveiled Jägermeister Orange, a new expression crafted for a new era of socializing, it says.

True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. 

Treasury Wine Estates (TWE) announced the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture, it says.

Bulletproof introduced its next evolution: Coffee + Creatine, marking a new chapter in functional coffee.

High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio, it says.