De Soi Social Spritz

De Soi, the non-alcohol drinks brand co-founded by Katy Perry, announced the launch of Social Spritz, a line of functional NA seltzers designed for all-day enjoyment.
Social Spritz was created to occupy a space that has gone largely unaddressed in the category: a drink that offers genuine functional uplift for the daytime hours, the company says.
“I love the evening wind-down I was able to create with De Soi, but when I was looking for a daytime pick-me-up, I didn’t like the trade-offs that existed for a little energy,” Perry said in a statement. “Social Spritz met the moment — a light, sparkling, functional seltzer that gives you just enough of a push to keep the day going without jitters or sugar crashes. It leaves me feeling lightly lifted.”
Formulated by De Soi co-founder and Master Distiller Morgan McLachlan, each can delivers a calibrated adaptogen and nootropic stack, the company notes. This synergistic blend of ginseng, l-theanine, l-tyrosine, and vitamins B6 and B12 supports mood and dopamine production, sharpens focus and mental clarity, and regulates energy at a cellular level — all without stimulants, alcohol, or an energy crash, it says.
“Social Spritz was built for the hours between — the mid-afternoon reset, the creative session, the Sunday that wants to last a little longer, said Morgan McLachlan, Co-Founder and Master Distiller of De Soi, in a statement. “The drink behaves like a High Noon or a softer Celsius, but without the alcohol or the endocrinological disruption. It just puts a little sparkle on the day.”
Social Spritz debuts in three flavors: Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger. Each 25-calorie can contains less than 5 grams of sugar. All three varieties are gluten-free, vegan, and made with natural ingredients, with no artificial flavors or sweeteners, the company says.
The launch reflects a marked shift in consumer behavior as demand for healthy, functional energy continues to grow across the beverage category. Social Spritz extends De Soi's portfolio into more casual daytime occasions, where the brand’s original line of nonalcoholic sparkling cocktails — formulated with lion’s mane, reishi and l-theanine — are for more elevated, often evening, moments of relaxation and reconnection, the company says. Together, the two lines embody De Soi's founding philosophy: maîtrise de soi, the French art of pleasure with restraint, it adds.
Social Spritz is available at Total Wine locations nationwide and select Whole Foods locations, as well as direct-to-consumer at the company’s website and on Amazon. Additional retail partners are expected to be announced in the coming months, the company says.
www.drinkdesoi.com
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