SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.
As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.
Suntory Global Spirits announced the nationwide launch of -196 (pronounced “minus one-nine-six”), a vodka seltzer that brings bold, whole-fruit flavor and Japanese ingenuity to the ready-to-drink (RTD) category.
Curaleaf, a leading international provider of consumer cannabis products, announced the launch of Select FormulaX, a new hemp-derived THC energy drink.