Special Report
2026 Beer Market Report: Trends, Innovation, and Consumer Behavior
February 26, 2026
Special Report
2026 Beer Market Report: Trends, Innovation, and Consumer Behavior
February 26, 2026
Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages/hard seltzers, imports, hard cider, and non-alcoholic.
Hard Cider
Hard cider experiences stable year
Read the full Hard Cider report ⮞
Non-alcohol Beer
Moderation trends keep non-alcohol growing
Read the full Non-Alcohol Beer report ⮞
Craft Beer
Craft beer faces continued declines
Read the full Craft Beer report ⮞
Flavored Malt Beverages
Declines impact FMBs, hard seltzer’s performance
Read the full FMB report ⮞
Import Beer
Imported beer contends with tough comps as year wrapped
Read the full Import Beer report ⮞
Domestic Beer
Moderate outlook for US beer market
Read the full Domestic Beer report ⮞
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