Special Report

2026 Beer Market Report: Trends, Innovation, and Consumer Behavior

February 26, 2026

Special Report

2026 Beer Market Report: Trends, Innovation, and Consumer Behavior

February 26, 2026

Image Credit: Brastock Images/iStock / Getty Images Plus via Getty Images

Jessica Jacobsen

Beer

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages/hard seltzers, imports, hard cider, and non-alcoholic.

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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.