Items Tagged with 'domestic beer'
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Yuengling Make it Golden

Yuengling launches Make Your Day Golden campaign

Campaigns centers on Yuengling Golden Pilsner beer
March 18, 2019
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D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.


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2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
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With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
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Natty Light - Naturdays

Naturdays

March 11, 2019
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Natural Light, a brand of Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says. 


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D.G. Yuengling & Sons Inc.

D.G. Yuengling’s new campaign highlights strength, hard work

Spread Your Wings looks to inspire, empower consumers
May 15, 2018
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D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling. 


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Budweiser America Packaging 2017

Budweiser’s America beer packaging returns

Cans and bottles available through September
September 15, 2017
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Budweiser reintroduced its America packaging this summer. Since 2011, when Budweiser unveiled its first stars and stripes can, the brand has “raised a cold one” to summer in celebratory fashion, the company says.
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Beer Brands and Social Media Infographic

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

Hirter Radler herb soda

Louis Glunz Beer Inc. Global Beer Expo

Louis Glunz Beer Inc., a Chicago area beer and hard cider distributor, hosted its 20th Global Beer Expo on April 14 in Rosemont, Ill. The expo enabled attendees to meet more than 50 brewers and sample more than 200 beverages sold by the distributor. (Photos by Stephanie Cernivec)

Related: Wholesaler of the Year: Louis Glunz Beer Inc.