Keystone Light is offering a new thematic fishing pack, merch and a chance for a few to win prizes guaranteed to put them into the “gone fishing” state of mind. 

With Keystone Light, fishing will always be a smooth catch. Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures. This new pack will stick out on shelf and the design will be reflected in merchandise, point-of-sale, and localization, all in an effort to guarantee a smooth catch this season. 

Through April 30, Keystone Light fans can scan the QR codes on the beer’s new fishing pack to enter two giveaways. Consumers will be entered in the grand prize sweepstakes for an exclusive fishing trip for them and up to four of their buds. They’ll also have a chance to instantly win exclusive fishing gear. 

“There’s nothing quite like the thrill of slipping on your vest and gearing up to hit the water,” said Allison Miller, Keystone Light marketing manager, in a statement. “For two years, Keystone Light has been the smoothest companion on the water and now we're offering fans a new, smooth fishing experience. We’ll remove the stress of planning so you can focus on enjoying a perfect day with Keystone Light and new gear this season.”

Keystone Light is offering one of five grand prize regional fishing trips. Winners will receive a fishing getaway experience for themselves and up to four of their buds, along with hotel accommodations, a full day guided fishing experience, and a $1,500 travel stipend. The regional fishing experiences will take place in the following locations:

•    Orofino, Idaho

•    Lake of the Woods, Minnesota

•    Lake Erie, Pennsylvania

•    Pawleys Island, South Carolina

•    Austin/Lago Vista, Texas

Consumers 21 and older who don’t win one of the regional fishing trips still have a chance to win other prizes from the Keystone Light collaboration with Realtree including tackle box coolers, fishing vests, fishing shirts designed with a custom Realtree fishing pattern, beverage wraps, and hats. Instant prizes can be won by scanning the QR code found on the brand’s packaging and point of sale pieces or by visiting www.keystonelight.com/fishing. 

To further help fishing enthusiasts get ready for their next big catch, Keystone Light plans to release a line of fishing-themed merchandise, inclusive of short sleeve shirts, long sleeve shirts, hats, pins, stickers and a fishing shirt made in collaboration with Realtree. The merch will be available for purchase online at www.keystonelight.com starting in February. 

Keystone Light’s fishing thematic packaging marks the beginning of a larger equity design update from the brand. The new packaging features a can of Keystone Light on a fishing dock with fishing hooks and bait and will be available nationwide in 15-, 24- and 30-packs.