METAXA shared that the brand is launching a new, refreshed bottle design for METAXA Ouzo, a traditional Greek aperitif. Ouzo is an anise-flavored liqueur that can only be produced in Greece and Cyprus, and the refreshed bottle encapsulates the essence of its heritage, the company says.
Zevia PBC announced a fresh look and feel for the entire portfolio in 2023. The rebrand provides a cohesive look across the complete beverage line to further convey feel-good flavor and the brand’s powerful mission to create a world of better-for-you flavor that’s better for people and the planet, it says.
Carbonated soft drink brand will roll look in fall for 125th anniversary
March 28, 2023
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says.
Limited-edition packaging available in select markets
November 18, 2022
Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”
On Demand From this webinar, you'll learn why global beverage brands are switching closures, discover specific design best practices, and understand the significant merits of a mono material package solution.