BoostPRIME weighs up to 30% less than conventional PET
March 11, 2019
BoostPRIME. BoostPRIME is an alternative for hot-filled beverages in PET bottles and expands opportunities for product premiumization and revenue generation with no compromise on packaging performance and consumer experience, the company says.
Today, those working in the beverage market might be asking; why is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend.
To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.
Design illustrates product’s versatility for consumers
November 21, 2018
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.
Check back throughout the month for additional content.