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With consumers and brands demanding more sustainability from packaging, manufacturers are innovating stretch and shrink labels to rise to the demand, incorporating creativity and even technology into the labels.
Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.
New for the holiday season, Dewar’s is giving consumers the option to add a thoughtful addition to their bottle through its “Personalisation Emporium.”
Sustainability is the No. 1 attribute of this year’s top packaging designs. Artistic collaborations also are helping brands stand out on store shelves.
The beverage market consistently is prompted with important questions and concerns pertaining to product packaging design and the application. Answering these questions can protect brand integrity, John Peter Koss writes.
Milagro Tequila reintroduced its ultra-premium Milagro Select Barrel Reserve (Milagro Select) with a bold, bright new look for its award-winning liquid.
Santa Teresa has launched the Santa Teresa 1796 La Trova Old Fashioned Cocktail Kit. The kits were created by Shaker & Spoon in collaboration with Santa Teresa 1796 and Tales of the Cocktail Bartender of the Year Julio Cabrera so allow consumers to create bar-quality craft cocktails at home, it says.