Items Tagged with 'packaging design'
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Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels
January 14, 2019
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Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
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Friends Fun Wine - Beverage Industry

The Best Beverage Packages of 2018

Artistic renderings, portability help packages stand out
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Barbara Harfmann
December 13, 2018
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For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.


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Everclear Grain Alcohol - Beverage Industry

Everclear Grain Alcohol releases new packaging design

Design illustrates product’s versatility for consumers
November 21, 2018
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The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
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Why does beverage packaging matter? - Beverage Industry

Why does beverage packaging matter?

October 23, 2018
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Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.
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