Jessie Zettler is the executive creative director at WovenWorks, a packaging and brand strategy firm that helps brands turn packaging into a driver of growth. By combining consumer insight, creative strategy, and production expertise, WovenWorks creates packaging that cuts through complexity, drives faster decisions at shelf, and delivers measurable business impact.
Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.
