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Moët & Chandon x Public School unveil latest collaboration packaging
As part of the Moet & Chandon x Public School collaboration, limited-edition bottles of Moët Nectar Impérial Rosé made their debut at an official launch party, which took place Sept. 10 at Manhattan, New York’s Fulton Market. The event included live music performances, celebrating the launch of the limited-edition package and collaboration with celebrities and influencers.
Sipsmith London Dry Gin celebrates U.S. expansion with the Sipsmith Gin Parlour in Chicago
Upon bringing its hand-crafted London dry gin to the United States, Sipsmith London Dry Gin hosted an event June 28 at the drumBAR in Chicago. The Sipsmith Gin Parlour included cocktails, a virtual reality tour of the distillery, meet-and-greets with the founders and master distiller, and live music.
David Michael & Co. highlights ingredients at 2016 Innovation Roadshow
On Sept. 20, 2016, David Michael & Co. hosted its 12th Innovation Roadshow in Philadelphia with a theme of Tastebud Revolution. Featuring its portfolio of 27 innovations spanning flavors, applications, technologies and consumer/market insights, the ingredient supplier offered inspiration to its customers and their new product development efforts.
Tequila Herradura showcases brand at Casa Herradura event
Starting in March, Tequila Herradura, a brand of Brown-Forman Corp., embarked on a tour of seven cities to teach consumers and distributors about the brand, which is produced on the last tequila-producing hacienda on the planet, the company says. The event offered a look inside the company’s tequila production process, its history has an innovator, tastings, cocktails, a live agave harvesting demonstration and more. Posted April 4th.
Theatrical single-malt release event draws Chris Noth, Chris McDonald
Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.
Jameson event supports Movember Foundation
Throughout the month of October, Jameson Irish Whiskey, a brand of Pernod Ricard, is gathering its consumers in support of The Movember Foundation, which raises awareness for many men’s health issues. Last year the brand raised more than $400,000. The brand is hosting numerous events nationwide in the hopes of donating even more. On Oct. 5, the brand hosted a cocktail competition at the Fulton Market Kitchen in Chicago and the winner received a $500 donation in their name to the foundation. Posted October 19th.
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