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Home » Topics » Market Insights

Market Insights
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Beverage market experts offer their insights about a range of topics including demographics, sustainability, formulation, facility planning and more.

ARTICLES

Rick’s Near Beer

2023 Beer Report | Non-alcohol beer delivers substitution solution

Consumers of alcohol-free beer moderating alcohol intake, not eliminating
Jess 200
Jessica Jacobsen
March 2, 2023
No Comments

Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.


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Modelo Oro

2023 Beer Report | Imported beer appeals to consumers’ lavish interests

Inflation, potential recession could halt beer segment’s performance
Jess 200
Jessica Jacobsen
March 2, 2023
One Comment

Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.


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SR_Beer_FMBs_Loverboy_New-8-Pack-Variety-Teas1170x658.jpg

2023 Beer Report | Hard teas shine in flavored malt beverage segment

Beyond beer sees preference changes from consumers
Jess 200
Jessica Jacobsen
March 2, 2023
One Comment

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.


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Michelob ULTRA 2023 NBA Team Cans

2023 Beer Report | Super-premium domestics bright spot among domestic beers

Beer markets see diverging performances
Jess 200
Jessica Jacobsen
March 2, 2023
No Comments

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.


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SR_Beer_Craft_Key-Lime-Shape-of-Haze1170x658.jpg

2023 Beer Report | Craft beer’s performance varies across segment

Hazy IPAs gain traction with craft beer consumers
Jess 200
Jessica Jacobsen
March 2, 2023
One Comment

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.


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Artifact Cider Project

2023 Beer Report | Local appeal lifts hard cider segment

Local cideries, flavor combinations support competitive mindset
Jess 200
Jessica Jacobsen
March 2, 2023
No Comments

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.


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Jack & Coke cocktail
Market Insights

Mixing up a profitable canned cocktail: Test for success – but not the old way

Proliferation of canned cocktails highlights importance of new testing models
Jason Chebib
September 21, 2022
7 Comments

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?


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Ready-to-drink, low/no alcohol

Ready-to-drink, low/no alcohol categories on the rise

Market research vital for future innovations success
Kelly Jasper
August 23, 2022
3 Comments

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.


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ecompass
Market Insights

The supercharged distributor sales rep of the future is here

Technology advancements streamline beverage distribution
Bill kraich encompass technologies 200
Bill Kraich
August 1, 2022
One Comment

By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.


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gas-trap cap
Market Insights

Patent-pending gas-trap cap prevents CSDs from going flat

Technology delivers better experience for consumers
Kristopher Willett
May 17, 2022
No Comments
To help consumers avoid flat soft drinks, a patent-pending gas-trap cap now is available for the carbonated beverage world.
Read More
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4/27 ISHN Editorial Webinar

Events

April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
April 11, 2023

BevOps Fleet Summit

BevOps Fleet Summit LOGOThis important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

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Readers’ Choice: New Product of the Month, March 2023

The winner will appear in an upcoming Beverage Industry Insider eNewsletter. Voting ends March 31, 2023 at 11:59 p.m. ET.
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