Mixing up a profitable canned cocktail: Test for success – but not the old way
Proliferation of canned cocktails highlights importance of new testing modelsRead More
Jason Chebib is general manager of The Americas for System1, the world's leading marketing decision-making platform. System1 helps predict and improve the commercial impact of ads and innovation. Jason also is a former vice president of consumer planning at Diageo North America, and Global Whiskies Planning Head. Learn more about System1’s Test Your Idea platform at https://system1group.com/test-your-idea.
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