Iced tea brand Halfday is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer.

Launching alongside a new brand tagline and campaign titled “Make a Break for It,” a nod to its clever and maverick spirit, the refresh aims to surprise and delight Halfday’s loyal consumer base while captivating a new generation of iced tea drinkers, it says.

Halfday’s reimagined branding is designed to stand out in the competitive beverage market while preserving its playful tone and ethos. The new look and feel, which rolled out online and in retailers nationwide, features an updated version of Halfday’s logo in a bold, modernized typeface that underscores the brand’s evolution. With vibrant, flavor-centric illustrations, the new packaging evokes a sense of nostalgia for bright and carefree days while placing renewed emphasis on key health and nutritional benefits, the company says.

“From day one, Halfday has been about delivering more than just iced tea — it’s about crafting moments of joy and wellness that feel both authentic and refreshing,” said Halfday Co-Founder Mike Lombardo in a statement. “This rebrand marks a pivotal moment for us, showcasing how far we've come and the bold and innovative future we’re building. We’re here to redefine iced tea with gut-healthy benefits and significantly less sugar — without ever compromising on taste.”

Halfday contains 6 grams of prebiotic fiber, which boosts gut health, an essential element inspired by Co-Founder Kayvon Jahanbakhsh's health journey. As the brand embarks on this exciting new chapter, Halfday remains dedicated to delivering both flavor and wellness in every sip.

“My personal experience with ulcerative colitis was a motivating factor in creating Halfday, and it continues to shape our mission today,” Jahanbakhsh said. “Our refreshed design is an exciting way to reintroduce Halfday to the beverage aisle. While our look may have evolved, our commitment to delivering a better-for-you take on a beloved classic remains unwavering. This redesign is just the beginning of our vision for Halfday as we grow into the future.”

As part of its rebrand, Halfday will introduce its signature GOODDAY Prebiotic Blend in every can (a blend of Cassava Root Fiber, Fructan Fiber, and Organic Agave Inulin) to include more prebiotic sources and enhance the customer experience. The improved formulation also includes Organic Raw Cane Sugar ― a replacement for Apple Nectar ― for a more authentic “classic iced tea” flavor.

“The decision to introduce our new Prebiotic Blend is in direct response to consumer feedback. By slightly reducing the fiber, we’re making Halfday easier to enjoy multiple times a day without compromising quality or taste,” Lombardo said. “It’s all about creating a better-for-you beverage that fits seamlessly into daily routines.”

Halfday is available online at Amazon, Thrive Market, and GoPuff and in major retailers nationwide, including Whole Foods, Sprouts, Kroger, Albertsons Companies, Wegmans, Erewhon, and many more. The brand has also secured a key distribution deal with Big Geyser, the leading independent distributor in New York. This partnership marks a significant step in establishing Halfday as a category leader in the region, it adds.